Mar 13 2008
About
Despite the importance of referrals and despite the fact that customers crave referrals, companies are very poor at actively triggering referrals. In fact, practically every company the world over has a marketing plan which has a section for advertising, PR, brochure design and print, e-commerce, etc. But they do not have a section on referrals. In other words, companies do not strategically focus on increasing the amount of referral business they get even though their customers are craving referrals.
Imagine if a company found a proven way to generate more referrals than ever before. They would grab it with open hands. And that is exactly what BNI is: a forum for helping businesses create more word of mouth business, more referrals, than they ever had before.
BNI is a 22 year old business and professional organisation that allows only one person from each trade or profession to join a chapter. BNI has over 100,000 members worldwide, in 37 different countries, from over 300 different types of profession … all of whom have benefited from increased referral business as a result of BNI.
Because every single company out there wants more referrals. BNI can help get them.
BNI is the most successful business referral organisation in the world.
Belonging to BNI is like having dozens of sales people working for you because all the other members carry copies of your card with them.
When they meet someone new that could use your products or services they hand out your card and personally recommend your services.
It’s as simple as that! Last year members of BNI passed 4,900,000 referrals, which generated more than Rs. 8,550 crores worth of business.
