Recently I came across a remarkable and super successful real estate agent in the US named, John Lennon. He has probably made as much money as the other famous John Lennon. He has sold over US$ 3 billion, yes you read that right, not million but Billion, of real estate in Miami. Now at a 3% commission you do the Maths, this is one super successful real estate broker. The amazing thing is that he only deals with 6 uber luxury buildings in one street in the SoFi area or South of Fifth! That’s right he only deals with real estate on ONE street and only 6 of the buildings there!! There are many lessons that you can learn from him, but one of the key things I take from this is this: SPECIALISE!! It’s as simple as this SPECIALISTS GET MORE BUSINESS.
In my 6 years in BNI where I have met with hundreds of successful entrepreneurs. The ones that are in a niche or specialise end up getting more business then those that are generalists. There are a number of reasons for this:
Specialists stand out of the crowd - It’s always easy to remember a specialist and in the referral business if I can remember you then I can refer you. Specialists always stand out from all the generalists out there.
Specialists are easy to refer - Because their operate in a niche it tends to limit their potential target markets and this makes it easy for us to identify a prospect. Though the number of referrals may be small they are a better quality.
Specialists are more competent - specialists tend to have domain knowledge and skills that generalists rarely posses. Their quality and competency of their work is better. They tend to have solutions that others may not have come across.
So what do you specialise in? Share your story of how being a specialist has helped you be more successful.
With Facebook now having over 400 million active users and Twitter growing at a crazy 700% Social Media is changing the way in which we live and work. More and more BNI members and other small business owners are joining the social media bandwagon and finding business through these media.
Recently one of our members, Sampath Iyengar put on his status update that he had been to his BNI meeting and who was the 10 minute speaker who had a particular USP which he added in this update. Within minutes of posting this Continue Reading »
We are pleased to announce that the Yuva Bharat show on ETV that features successful entrepreneurs has featured BNI India and its co-founder Niiraj R Shah.
Please find herewith the channel-wise Telecast Schedule of Yuva Bharat in ETV Network channels.
Every movement needs a song and when Richard Swan came along to BNI, BNI found its song! Unveiled at the recent International Networking Week event in London. Have a look at Richard performing it on youtube.com by clicking on this link.
See how these group of entrepreneurs refused to participate in a recession and generated over Rs5 crores of new enquiries in one single day!
BNI Business Genies chapter has always set new standards in the history of BNI-India. The biggest chapter of BNI-India with around 55 members and Rs. 62.56 cr (US$12.51m) worth of business done in less than 3 years , it is among the 10% chapters in the world who has been awarded Continue Reading »
I have to say I was amazed when I heard the other week that Dell has generated over US$1 million in revenues through using Twitter (to read more about this click on this link ). Twitter has been making waves in the last few months on the social media scene and many people swear by it. I’ve been using it for a couple of months now, but it’s only now dawning on me how useful it could be. I thought I would give you a low down on 4 important social media tools out there that can help you collaborate, communicate & network better. Continue Reading »
The big daddy of online networking has to be linkedin - Even Bill Gates is on it! They claim to have over 20 million registered users. Having a linkedin profile would certainly help you build your VISIBILTY online - If you want to boost your Google ranking then having a Linkedin profile is essential. Have a look at mine on  . If you do a Google search on my name the first ranked search result in my Linkedin profile.
